Learn About Alice

Alice Haefele has many years of experience in the accounting and administrative fields, and is a talented operations management professional. She started her career working in the office of a Certified Public Accountant and went on to help him transition his e-commerce hobby business into a million dollar venture. 

During the process, Alice learned she had a knack and a passion for working with "idea people" -- individuals who have drive and passion, but could use some help with the day-to-day operations and organization that serve as the foundation for any business. 

Since then, she's worked with many entrepreneurs in the Santa Barbara area, providing expertise in the areas of business development, project management, startup consulting, and accounting. Alice is an expert at serving as a valuable business partner to passionate, driven entrepreneurs and business owners. 

In her personal time, Alice loves hiking and spending time with her dog, Honey. 

Learn About Anna

Anna Haefele is the creative half of the founding team, but she is not without operational and technical chops. Before learning web development and entering the world of professional visual design, Anna worked in Human Resources for a Civil Engineering firm. During this time, she earned her aPHR credential and learned what it takes to sensibly and professionally handle areas like staffing, project management, software implementation, team training, CRM, and performance management.

Eventually, though, she fell in love with her side-hustle and began to focus her attention on building a career as a designer and developer. Since then, she's expanded her skills to include an in-depth knowledge of Wordpress development, Squarespace implementation, Ruby, HTML, CSS, and Adobe Creative Suite.

She speaks intermediate-level Spanish (always improving!), and is an avid traveler.